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Head of Africa Magic Showcase West Africa Says Music Does it for Her When She is Creatively Stuck

Atinuke Ngozi Babatunde is Head of Channels – Africa Magic Showcase, Africa Magic Urban & Africa Magic Epic at M-Net West Africa. In this capacity, she is responsible for determining the Channels’ strategy in accordance with audience changes whilst also securing appropriate content for the channel. A brand Marketer with over 16 years experience spanning through Research, Media/Media Monitoring, Communication Development and Brand Management, she was formerly Senior Brand Manager at Airtel Nigeria and she worked with the Chief Marketing Officer and the General Manager in the development and implementation of the Airtel Brand Strategy.

Atinuke takes our Career Conversations Questionnaire

What is your number one hack for dealing with difficult colleagues/bosses?

Ensure that I try and understand their own point of view and refusing to be drawn into confrontations but rather focusing on the objective of the deliverable at hand. I also try not to assume but make room to hear their own opinion.

2 things you do when you are having a bad day?

I remind myself not to sweat the small stuff or I look for someone to talk to briefly before coming back to work.

When you are creatively stuck, you…?

Listen to music and take a short walk.

2 tips for navigating office politics?

Ensure that the politics is for the advancement of a good cause. 

Make sure it does not pull anyone down by not making it personal to the detriment to anyone.

If you could have a lunch date with one woman you admire – who would that be and what would you ask her?

Mrs. Ibukun Awosika. I would ask her how she has managed to do so many things both in business and in the corporate world and still manage to run a home successfully.

If you could wear the same hairstyle to work everyday, it would be?

My natural twist and lock.

Your all time favorite book is..?

Lean In by Sheryl Sandberg

That lipstick hue that leaves you feeling “badass” is?

Bright Red love Matte Love Lipstick by Rubbelitte Cosmetics.

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