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Lynette Hundermark, Founder of ‘Useful & Beautiful’, Recognized as the Most Inspirational Female Rolemodel in Tech

This year’s Southern Africa Startup Awards have just been judged for South Africa, and the prestigious Female Rolemodel in Tech award in the country has been given to Lynette Hundermark, founder of specialist mobile solutions consultancy, Useful & Beautiful

The award goes to the most inspirational and influential woman of the startup ecosystem, regardless of being a coder, founder, or a designer at a startup, a mentor or a facilitator. The award recognises the winner as someone who demonstrate outstanding commitment and professionalism in her field.

This latest award win for Lynette comes at the end of a great year for award and business recognition. In June, she was recognised as one of Fast Company’s most creative people in business; in July she was a Regional Business Woman of the Year Awards Finalist in the  Emerging Entrepreneur category; in July she was part of a major Forbes Africa Feature called  Breaking the Code which encouraged females to get into tech; in August she was on the cover of leading tech industry magazine Brainstorm, where she talked about the issue of tackling bias in business; plus much more, all leading up to the latest recognition this month.

Southern Africa Startup Awards is part of the Global Startup Awards, providing an annual spotlight to those who dare to dream big and shape the way our future will look. The awards are all about empowering possibilities. The Southern Africa Startup Awards bring together talented entrepreneurs, investors, and other thought leaders in the world of technology from Angola, Botswana, Democratic Republic of the Congo, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia, and Zimbabwe.  The awards celebrate high caliber founders who not only drive their businesses with passion and energy, but also take responsibility for the focused execution of their ideas.

The Global Startup Awards bring together amazing ideas and best talents from 7 regions, 50+ countries across the globe to celebrate entrepreneurial spirit and startups. The competition process for finding the winners involves all aspects of a startup ecosystem by using a network of local ambassadors, country partners, national jury members, international jury members from entire globe, as well as key advisors counting everyone from top investors, political stakeholders, founders and community builders. The Grand Finale takes place on 22 November.

About Lynette Hundermark

With over 20 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing digital products that are aligned to business goals, Hundermark’s appetite for keeping abreast of the latest industry trends is fast establishing her as an expert tech commentator and opinion leader in Africa. She is regarded as her one of top 30 most influential women in SA digital marketing , a multiple award winner for her work in mobile and a Regional Business Woman of the Year Award finalist (run by the Business Women’s Association of SA).


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