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Pandora Jewelry CMO Americas, Charisse Hughes Talks How To Choose Yourself While Being Career Driven

Pandora jewelry is a forever favorite. Its affordable jewelry finds have managed to maneuver past popular accessory franchises like Kay and Jared due to its modish approach to design. In 2015 the brand made a major shift and launched its E-commerce platform thanks to the Chief Marketing Officer, Americas Charisse Hughes.

Hughes who was formally the SVP of Marketing at Estee Lauder started working for Pandora after a few months of taking some time off. “You have to believe and have faith in yourself and what you’re capable of,” Hughes said. While achieving success in a high-power position, the business professional made the decision, after proper preparation, to take some time for life. Now approaching her 5-year stint with Pandora.

Advice for young women stepping into the professional working space:

“Your network, the people that you need that maybe have been either your bosses in the past or your mentors, those relationships are really important. They can be incredibly helpful and it’s important to make sure you’re asking for help when you need it because I do think people want to help. Don’t just sit there and expect to get the perfect job and think that life is perfect. It’s not perfect. Figure out what two or three things you want to get, go for it and hopefully you’ll get those and more, and then start to build on that. But you have to move. You can’t kind of be stagnant. So I believe in a kind of having progress and developing yourself through those experiences”. 

Reasons behind expanding the Pandora E-Commerce platform:

“Having been at Lauder and knowing how rapidly the company’s grew and seeing what was happening in the digital space, it was kind of a no brainer. I got to Pandora if you can believe this, they had a site, but the site was just a brand site. You couldn’t purchase anything, but you could just go on there and browse the product. That was just an online catalog. From my standpoint, I knew the potential of E-commerce and how rapidly it was going. So again, data and understanding where the market is and where it’s headed and how we can tap into that and make that a relevant way of interacting with consumers”.

Projects for Pandora:

“We’ve made a commitment to have a hundred percent renewable energy in two of our facilities in Thailand and then we’re going to be completely carbon neutral by 2025. What is making me really proud about working for Pandora is that we’re really trying to work hard to align our brand in terms of what we stand for, to the values of our customers. And that feels better than anything. That’s how we’re thinking about 2020 and then there’s a lot more to come in 2021. Also, we’re doing these charms for change initiatives and supporting UNICEF. So on March 7th, we are celebrating International Women’s Day with an exclusive concert in central London”.

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